Over 6 million existing or new homes sold in 2020 and many real estate agents are looking for ways to have another incredibly strong year.

Waiting for a period of high demand isn’t enough if you want to become a standout real estate agent. It’s important to find ways to attract the attention of buyers in innovative ways.

That means that you need to amp up your advertising strategies if you want to get ahead of the pack.

Read on for five great real estate advertising strategies to try this year.

1. Tell a Story

Homes are spaces that people want to connect with on a personal level and networks like HGTV have provided a perfect advertising model. Don’t wait until a home is fully renovated to start sharing it online. Share videos on Instagram and other social media platforms of the renovation process and make blog posts about the history of your properties.

2. Take Advantage of 3D Home Tours

Sometimes, the best advertising strategy is just taking advantage of the latest technology. Listing sites like Zillow now offer the option to share 3D tours of all your properties. Since most people are going to see your properties online first, make sure that your listings are as thorough and modern as possible.

3. Go Local With SEO

Real estate SEO is an important part of any advertising strategy but don’t keep things too broad. Take advantage of localized SEO tools to find out what people are looking for in your region. After all, most of your buyers aren’t coming from out of state–they’re coming from your own town!

4. Don’t Forget Print Marketing

Online advertising is an integral part of any modern advertising strategy. Without it, you’re going to be left in the dust.

However, that doesn’t mean that it’s time to abandon print marketing. Door hangers, mailers, and fliers are all important forms of marketing. In fact, the more we’re bombarded with online marketing, the easier it gets to tune it out–while print marketing continues to make a memorable impact.

5. Build a Whole New Plan With Advertising Training 

Do you think your entire advertising strategy needs work? If so, you’re not alone.

Take a course with the Online Advertising Academy to completely revamp the way you approach advertising. You’ll get back to the basics while also getting a crash course on the most cutting-edge advertising strategies in real estate today. 

Give These Advertising Strategies a Shot for Another Strong Year

2020 saw record sales in most areas of the country. If you want to keep your high sales going, you can’t just bank on the continued high demand for housing. Make sure your advertising strategies are strong enough to attract the attention of the buyers you’re looking for.

What we want and expect from housing is always evolving which means that the real estate industry needs to constantly evolve, too. If you want to stay on top of all the latest trends in real estate, take a look around for more helpful content.