Business is booming in your local real estate market, which means competition is fierce between you and your fellow real estate agents. The question is, how can you gain an edge over the competition?

One word: video.

Research shows that Australia property estate listings that incorporate video receive more than 400% more inquiries compared with those without it.

The question is, how can you capitalize on real estate video to draw more customers and thus generate more business?

Here’s a rundown on how to use real estate video to your advantage as an agent.

Let’s get started!

Listing Video

One way to use real estate video to your benefit as an agent is to show off the homes you present in a stylish video form.

Rather than providing a few static pictures of a property, take homebuyers on a video tour of the home. With video, your viewers can easily feel as though they are right there in the house. They can sense what it feels like to stand near the island or how large indoor plants look in the bonus room, for example.

This will impress buyers who are trying to learn more about the homes in your real estate market. It will also move many buyers toward emails, telephone inquiries, and eventually in-person meetings with you.

Seller/Buyer Advice Video

Yet another way to utilize video as a real estate agent is to produce two-minute video lessons that will give sellers or buyers helpful advice for their real estate transactions.

For instance, you can teach potential clients how to tell if they are currently in a seller’s market. You can also tell how best to research home mortgage lenders and even save for future home purchases.

Your videos can quickly become reliable resources for local sellers and buyers who want quick, easy-to-consume bits of information — something that a longer blog post cannot provide.

Interview Video

Finally, if you have happy past clients, take time to interview them on video. Ask them questions about what made them decide on given properties. Or, ask them why they decided to work with you.

The information your clients provide can be invaluable for other people who are trying to buy or sell in the current market. With that in mind, make sure that you allow your interviewee to do most of the talking.

Remember that word of mouth remains an excellent way to generate business in the real estate industry. And if you can capture these words on a video camera for numerous people online, this can be a big boon for your business.

Watch Your Business Boom with the Help of Real Estate Video This Year

As a real estate agent, you have a variety of tools at your disposal. But real estate video is one of the most critical ones for any modern real estate agent to use.

That’s because adding video to your digital marketing can increase your ability to generate leads. The more leads you create, the more sales you can make. Still, it’s paramount that you understand how to best use video to your advantage.

Consider the above-listed tips for using real estate video to boost your bottom line in the months ahead.

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