Is your real estate business online? If it’s not, it really needs to be. Nearly 75% of buyers find their homes on mobile devices before they reach out to an agent.

Sure, you might do just fine on repeat and referral business. What if you want to grow your real estate business? Then you have to be online. If you are online already, are you making the most of those opportunities?

You can find out by taking a look at these tips that cover marketing for Realtors. Don’t let your business drop because you didn’t keep up with your clients.

Read on to learn how you can use the latest trends in real estate marketing to get more clients and earn more money.

1. Get Your Website Ready

Your website has the power to generate or repel leads. Think about all of the marketing work that you do. All of the time to create content, post videos, and write articles.

All of that work is to get people to visit your website. If your website isn’t up to the task, you’re wasting your time. Close to 88% of visitors won’t return to your site if it provides a bad experience.

What makes a good user experience? It loads quickly, is easy to navigate, and looks good on mobile devices. Real estate agents should also make available listings front and center since that’s was buyers are looking for.

2. Know Who You Target

When people ask you who you work with, do you tell them that you work with anyone who’s buying or selling a home?

That might work to a certain extent, but you need to get more specific online. Remember, there are hundreds of other real estate agents in your area competing for the same pool of clients online.

The more you can differentiate yourself, the better. You can differentiate yourself by being a condo specialist or a luxury home specialist. You can work with first-time homebuyers or retirees.

No matter how you differentiate yourself, it’s important to be seen as the expert in that area.

A great example of the first two tips is this website by The Daniel Bacon Group. The first thing you’ll notice is that visitors can search for available homes right away.

The second thing they get right is the target market. They list homes serving a specific geographic area and demographic.

3. Get on Social Media

Are you on social media? Do you use it for your real estate business? If not, you should.

Facebook is usually a great place to start because everyone is on there. Even the people who claim that they’re no longer on Facebook use it every now and again.

There are a couple of ways to use it to your advantage. You can have a business page for your real estate company, but organic reach for business pages declined in recent years. That’s so you’ll buy ads.

Instead, use your personal page to reach people within your network. Post real estate tips and use Messenger to reach out to those connections.

You want to make sure that you use the social media networks that your target market uses. For example, if you target a younger audience, you might spend more time on Instagram than on Facebook.

4. Search Engine Optimization

Where do you think sellers and buyers go when they’re thinking about buying or selling a home? They start with a search engine.

If you want to get some of this traffic, then you need to make sure that you are on the first page of search results.

You can do that by understanding how people search for real estate online. They’ll search for homes for sale in your general area.

They’ll also have a lot of questions. They’ll want to know if it’s the best time to buy a home, or if they can get a mortgage if they’re self-employed.

Write down all of the questions and issues that your target audience asks about. Those are content ideas to get your site listed for those search terms.

5. Follow Up with Leads

The most successful real estate professionals have a system in place to follow up with leads. The most important thing to remember is that you’re not going to land a client right after the first contact.

It usually takes months of follow-up to land a client. Most real estate agents give up after a couple of tries.

You can make sure that you follow up with leads consistently by using a CRM (Customer Relationship Manager). It’s a contact management system that helps you manage leads and clients.

You’ll remember when to follow-up with leads and where each client is in the real estate sales process.

6. Beware of the Hype

You probably heard that Clubhouse is the next big thing in social media. Same with TikTok. Do you need to jump on the bandwagon? Not really.

The only reason why you need to buy into the hype is that your target market is there. You then need to make sure that you put out content consistently.

That’s the key to being successful online. You have to consistently post content to make a real impact.

The Ins and Outs of Marketing for Realtors

Marketing for Realtors isn’t that difficult. It’s that there are so many available options to promote your business, it’s hard to know what to do.

Start with the basics of marketing. Know who you serve and how you serve them. You should also have your website be the center of your marketing activities.

Then focus on activities you can do consistently to reach your target audience. Are you ready for more real estate marketing tips? Visit the Real Estate Marketing section of this site.