Do you need to sell your home in a hurry?

Recent data suggest that the real estate market is on the verge of becoming a buyer’s market. Despite these statistics, you can still sell your home quickly at or very close to your asking price.

In real estate, the main differentiator between homes that sit for months and homes that are snapped up quickly is in marketing and presentation.

Read on to learn the top real estate marketing tips to sell your home fast at the price you want.

1. Work on Curb Appeal

They say that first impressions are everything in every part of your life. Real estate is no exception. The first impression of your home can captivate buyers or drive them away.

Curb appeal the appeal of your home from a buyer’s perspective when they’re looking from the curb. They’ll notice the landscaping, the paint colors, the porch, doors, and walkway leading to the front door.

The more elegant and welcoming your curb appeal is, the better. Landscaping alone can add 15% of the home’s value and create a welcoming impact for potential buyers.

2. Stage the Home to Perfection

Curb appeal gets people to your front door, now you have to sell them when they walk in and see your home. You’ll lose them fast if your home is cluttered, chaotic, or otherwise unappealing.

Staging your home to put it in the best light possible will entice potential buyers further when they’re taking a tour.

It’s important to make rooms feel big and bright. You can do that with simple accent pillows on furniture, getting as much natural light in the rooms as possible, and giving your rooms a clean look.

If some rooms have unique features that you want to highlight, move furniture close to those features. The furniture will draw the eye to those features.

3. Take Professional Real Estate Photos

Have you ever heard of online curb appeal? It is a big deal in real estate. About 44% of home buyers will start their property search online.

In the same way, you want to make your home feel welcoming and inviting in person, you want to create the same effect online.

There’s nothing worse than looking at a listing and seeing the person’s reflection showing them take photos on their phone. Some of these images can be comical, and they can detract from your mission to sell your home fast.

You’ll want to make sure your images are as professional-looking as possible or hire a professional photographer to do that for you.

4. Know What Buyers are Looking For

When you’re marketing your home, you want to know who you’re selling to. It makes it much easier to create a marketing plan that connects with them.

You have no idea who’s going to buy your home, but you can do a little homework to find out what they would want.

For example, if you’re in a neighborhood that has more Millennials moving in, you’ll want to get an idea as to what they’re looking for in a home.

For some young families, they want a big kitchen or an open concepts floor plan. You want to have a good understanding of these wants so you can highlight them in your listing.

5. Write a Compelling Listing

Buyers usually have a laundry list of wants in a home. They want to have a patio for entertaining, a big kitchen, and a fireplace.

Your buyer has a dream for their new home, whether that’s spending a cozy night reading in front of the fireplace or having a family dinner on the back patio.

Your listing should tap into those dreams that buyers have and entice them to see the house for themselves.

When a well-written listing is paired with professional real estate images, it creates a listing that is hard for online buyers to pass by.

6. Host an Open House

An open house is a great way to introduce potential buyers and real estate agents and neighbors to check out the home.

An open house is ideal for homes that are in or near high traffic areas. You can put signs out the day of the open house and direct people to the home.

You can also let your personal network know that there’s an open house through email and social media.

7. Direct Mail Isn’t Dead

Out of all of the real estate marketing tips, some might find direct mail to be the most surprising. Many think that it’s too expensive to do and the mail only winds up in the trash.

Direct mail can be a valuable tool to sell your home. You can use the postcard to send to other real estate agents in the area or to a small area in your neighborhood. Sending a direct mail campaign to a small radius from your home works for a few reasons.

The first is that your neighbors are nosy. They want to come by and see your house to give them ideas when they’re ready to sell their home.

The second reason is that they know people. They would be more willing to tell their friends about the home in their neighborhood on the market.

8. Use the Power of Digital Marketing

You can leverage digital marketing to promote the home and sell it quickly.

For example, you can take the images from the home and post them on social media accounts on Facebook and Instagram.

Another thing that can be done to sell the home fast is to utilize real estate SEO to drive traffic to your website. You can use it to drive traffic to your listings page where buyers can find the home or sale.

Put These Real Estate Marketing Tips to Work

Selling real estate isn’t an easy proposition, whether you’re a seasoned real estate agent or a homeowner selling your home as an FSBO.

To prevent your home from sitting on the market for too long, you need to present your home in the best light possible. That means giving the best first impression online and offline. The real estate marketing tips presented here show you how to do just that.

Are you interested in learning more real estate tips to sell your home? Read this article to learn about setting time-based goals to sell your house.