Over 5 million houses were sold last year. If you are a real estate agent, how many of those are you responsible for? Probably not as much as you wish, right?

There are plenty of real estate agents with fancy websites to try to sell houses, but many people still struggle to get any leads from these sites.

But don’t worry, you don’t have to make their mistakes. In this short guide, we’ll give you the top five real estate SEO tips so you can improve your search engine rankings and start getting more business from your real estate website.

1. Focus on Local Keywords

If you are trying to rank your website for popular terms like “real estate” or “buy houses” then you are going to have a ton of competition. There are going to be millions of search results and many large companies that will be paying a lot to get top rankings.

The solution is to target local keywords that have far less competition. If you try to rank for “houses for sale in San Francisco” there will still be competition, but not nearly as much.

Try to make a list of relevant key phrases that are related to your local area, and you can get top rankings much faster and easier.

2. Use Videos & Images

There are two reasons that you definitely need videos and house photos on your site. The first reason is that people love multimedia. This is especially important for real estate.

If someone views a house listing with only one picture, they’ll just move on. But if there are lots of pictures and a video tour, they will stick around much longer.

The second reason is that it can help rankings. People are much more likely to save or share a listing with media. In fact, adding a video to your page can increase the number of natural links you get by 300% which will definitely improve your rankings.

3. Have a Map Listing for Your Website

If you have a real estate business and want more leads, then add a map to your website. When someone does a search in Google, some of the businesses listed will have an address listed.

By getting your website listed here, you will often get a higher ranking that stands out to potential customers. It also makes your website look more like an official business instead of just a random website. This means people are much more likely to click through to your site.

4. Be Mobile Friendly

Millions of people do searches on their phones instead of computers. You need to have a website that looks great on mobile devices so people won’t leave immediately. Mobile friendly sites also tend to rank higher than clunky old websites, too.

5. Capitalize on Social Media

One of the best ways to get free traffic and leads is through social media. When people like, comment, and share something it gives you publicity and links. This means it could improve your SEO, and the word of mouth can likely lead to customers.

Real Estate SEO Can Keep Your Business Alive

If you know how to incorporate a little real estate SEO into your website, your rankings will go up and you can get dramatically more business leads. Now you have some basic ideas on how to improve your website and start to get more leads.

But SEO for real estate websites can be improved even more with other techniques. At Bonnie Roberts Realty, we specialize in helping real estate agents make their sites better and get more exposure.

Visit our contact page to see how we can help your business today!