Your real estate banner has immense power over potential buyers. The colors you choose can influence their emotions and thoughts.

They can even influence the buyer to develop an interest in your property or not.

So, what are the best colors for advertising signs? What colors should you use to attract buyers and make a sale?

You can increase the amount of interest from your target buyers. Keep reading to learn about the best real estate colors in marketing.

1. Red

Need this property to sell fast? If so, red is your color. Red signifies a sense of urgency and determination.

The common default real estate yard signs use red because it’s also eye-catching.

On its own, red can be a little intense. But, when paired with a calmer color in the banner maker, it can create the perfect mix.

For some properties, red denotes risk-taking and passion. Have a unique properties that needs a buyer with ambition and creativity? You can attract them with red.

2. Black

You may be thinking, “Black? That’s not a very uplifting or attractive color.” And, you’re right. In some cases, using all black on a real estate banner would deter buyers.

But, using black can also create a very chic, upscale ambiance for a property. If you use a simple, straightforward and elegant design, it attracts elite buyers.

It also stands out on top of lighter colors. Use it for contrast on your signs.

3. Orange

Orange is a unique color for real estate. It signifies spontaneity, youth, and freedom. When selling property, orange is best used for properties targeting millennial buyers.

You might see real estate banners for student housing, starter homes, and condos using orange. These are the properties young buyers are often looking for.

4. Blue

On the other end of the spectrum, older buyers are looking for security, trust, and reliability. These are all traits of the color blue in marketing. Have you ever noticed how many banks and insurance companies use blue?

It’s also the color of many tech brands because it signifies innovation and ambition. You can use these color traits to your advantage when marketing certain properties.

On a real estate banner, blue could emote feelings of security and calmness. Both are excellent traits for potential buyers to have!

5. Green

What better color to represent nature, earth, and spirituality than green? Green also relates to new beginnings and freshness. In general, it’s a very positive color.

Using green on your real estate banner can be a profitable choice. This is especially true if the property has environmentally-friendly features, like solar panels.

Interested in Learning More About Real Estate Colors?

You can improve your property sales by understanding the buyer’s mindset. Their feelings about a property get affected by the real estate colors used.

When designing your banners and signs, keep in mind the colors and their traits. Some of the best real estate signs choose colors intentionally.

Choosing the right colors is just one way you can improve in your marketing. Learn more about real estate marketing to get your property sold.