Almost half of all buyers start shopping for a home online. If your listings and real estate agency can’t be found easily, your homes will sit on the market longer.

Selling homes on social media is a reality and you have to learn how to use social media marketing strategies to get people interested in buying.

Read on to learn how you can sell a home online using social media. 

1. Photos Tell the Story

The most important aspect of your online listings and social media content is visual. High-quality photos sell 32% faster and for $3000 – $11000 more than the asking price.

You can’t go into a home you’re listing and hope that your iPhone photos will work. Real estate agents will often take bad photos to try to capture the space. 

You want to have a space professionally staged to create an emotional connection with potential buyers.

2. Demonstrate Your Work with Clients

How many successful home sales have you managed? How many people have you told about those sales?

Social media is a perfect way to demonstrate your work. Tell stories about your work with clients. For example, imagine you had a client that needed to sell a home fast.

You came across the perfect solution. A potential buyer said, “I buy your house as is.” The house was sold quickly, and you had a happy client in the end. These types of positive stories can really help you sell!

3. Use Virtual Tours

Photos are a critical part of selling homes online. Virtual tours are the next step in digital real estate. You can give potential buyers the look and feel of the home.

Flow is an important part of a living space. You can show in the virtual tour how the bedrooms flow into the kitchen, and how the kitchen flows into the living room and dining room.

You can even create a virtual tour in a way that helps people visualize living and entertaining in the home.

4. Be Helpful & Consistent

One of the stumbling blocks that real estate agents have with social media is that they either focus too much on selling themselves or they don’t do anything because they don’t know what to write.

The most successful real estate agents are helpful. They strive to help their clients by providing information on the home buying process.

A good ratio to follow is to have 5 posts that are helpful, followed by one that’s promotional.

5. Go Where Your Buyers Are

How well do you know your target market? Do you know which social media channels they use? You have to understand how buyers use social media and what they look for.

You want to use social media networks like Instagram and Facebook and use the right hashtags that make your listings searchable.

Selling Homes in the Digital World

Real estate agents have to adapt to a changing world. Selling homes is no longer about having a flyer and an open house.

You have to start with social media to build your brand as an agent and make your listings appealing. Photography and staging become critical in creating a strong first impression.

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