photo of kitchen

Picture Perfect: How To Take Real Estate Photos That Sell

Here’s a little-known tip about selling houses: it’s not the curb appeal that makes the first impression, it’s the photos that buyers see online. Most real estate research is done online these days. Instead of driving around or calling a bunch of realtors, buyers are sitting in their current home while they look for their next one.

This means you need to learn how to take real estate photos that will wow them. It doesn’t matter how beautiful a property is in person if you can’t capture its value in photographs.

Here are 3 things to keep in mind as you point and shoot your camera the next time you’re preparing a listing.

1. Find the Right Angles

Taking great photos is all about finding the right angles. Take a second to walk around each room in a home and try to find the shot that makes it look open and inviting.

But, keep in mind that you want to give buyers an idea of how the whole house flows. You have to find great angles from multiple perspectives. This creates a sense of consistency among all of your photos and helps buyers picture what their potential new home looks like.

2. Stick to Landscape Shooting

Although it may be tempting to take a few shots of the tall ceiling in the living room or the fun accent lights in the kitchen, it’s best to keep all your photos in landscape mode. This doesn’t mean that you can’t focus on some of the floor-to-ceiling details, it just means you have to be creative about how you do so.

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The result is a more natural, easier to understand experience for the buyer. If a person is browsing through a mix of portrait and landscape photos, they can easily get confused. They end up focusing more on the orientation of the picture and how all the shots go together rather than what they’re actually looking at in each image.

3. Be Super Detailed

Keep in mind that you want to be as detailed as possible. Even though you need to stick to landscape mode, there’s nothing that says you can’t get a little up close and personal.

Find the small details that make a great property what it is. Pay special attention to everything from the trim on the walls to the backsplash in the kitchen and the tiles in the master bath’s shower.

These are the things that buyers are looking for. Clearly displaying them in real estate photos online gives you a better shot of reeling people in to come to look at a property in real life.

How to Take Real Estate Photos That Seal the Deal: Hire a Professional

Don’t have the time to take new pictures for your current listings? Not sure how you’re going to figure out real estate photography in time to get new properties on the market?

Good news – you don’t have to handle your photography needs on your own!

You can hire a professional who already knows how to take real estate photos instead. This will completely transform your real estate marketing efforts and create a lot more room in your schedule to focus on the things you do best.

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For more marketing tips and tricks to help you sell quickly, click here.