There’s never been a better time to own rental property, as more people believe that renting is a smarter investment than homeownership.

And while that’s great news for you, it doesn’t mean your apartment complex is going to function at full occupancy. Indeed, a poor marketing plan can result in vacancies, which in turn, could cost you thousands of dollars each year.

It’s up to you to show prospective renters why they should call your apartment “home.” Here are a few apartment advertising tips to help fill vacancies fast.

Improve Your Listings

Many realtors think they have the art of the listing mastered. In reality, most apartment listings are so boring that most people are going to skip them and move on to the next site.

But that doesn’t mean you should give up. Instead, focus your efforts on improving your listings.

Start with a great, eye-catching headline that demands the reader’s attention. There’s a huge difference between “Two-Bedroom Apartment For Rent” and “Wow! Spacious And Cozy Two-Bedroom Apartment For Rent: Available Immediately.”

Aside from being more descriptive, the latter provides more information. With the first headline, the reader only knows the unit has two bedrooms.

What about bathrooms? A washer-dryer hookup? The more information you provide in your listing, the better.

As you write your listings, it’s your job to paint a picture. Use adjectives to make the reader feel like the apartment is somewhere they’d want to live.

Don’t forget to mention amenities and features. Things like on-site gyms, trash pickup, on-site maintenance, pools, and more can drastically increase customer interest.

List on the Best Apartment Rental Sites

The Internet has made a huge impact on how apartments get advertised. On one hand, it’s wonderful that there are so many websites to list your properties on. On the other, not every site generates the same results

Such is the case when examining free and paid advertising sites. Sure, you can put your apartment listing up on Craigslist for free, but something like Apartments.com is going to come across as far more professional.

Show, Don’t Tell

Listings are important, but a picture is worth 1,000 words. Whether you’re hiring a professional or shooting the photos yourself, there are a few things you can do to capture the magic of the vacant unit through photography.

First, always make sure you have proper lighting. The wrong lighting can make the most luxurious apartment seem depressing and small.

Next, pick the right angle. A wide-angle lens will do wonders to show off the scale of a vacant unit.

Staging also helps. Make it seem like home by adding some decor and personal touches so that visitors can really picture themselves living in the unit.

If all else fails, use other apartments and their accompanying photos as inspiration.

Advertise on Social Media

While apartment websites are great, social media allows even more unique advertising opportunities including hyper-localized advertising.

For only a few dollars, you can reach your target demographic thanks to simpler advertising boundaries and a massive built-in audience.

Fill Vacancies with These Apartment Advertising Tips

Filling an apartment can be expensive and time-consuming, but if you use these apartment advertising tips for your property, you’ll have renters contacting you in a matter of moments.

Want to learn more fantastic tips to help you sell or rent your properties? Fill out our online contact form and my team and I will get back to you as soon as we can.