Americans’ use of the Internet has grown exponentially in recent years—today around 93% of American adults use the Internet. The Internet has become an online marketplace (Amazon, for example) and if you are searching for something, chances are you’ll find it for sale online. The same goes for houses; marketing your house online is a viable and smart option to consider.

Research tells us that 44% of recent house buyers say their first step was to look online for properties that were for sale. While marketing your house online is a great tactic, it’s important to do it right.

If you are looking to utilize the Internet to help sell your house, it’s important to know the common mistakes to watch out for. In this blog post, we’ll look at five house marketing mistakes to avoid. Keep reading!

1. Poorly Taken Photographs

If you are going to market your property (or indeed any product online), then good-quality photos and videos are essential. In many cases, you will see dark, blurry photos of houses—not exactly appealing, is it?

In this instance, your best option is to hire a professional real estate photographer. They will be experienced in taking the perfect photographs to gain interest in your property online. Another error here is to take photographs of a messy house or one that visibly requires repair work.

2. Ignoring the Power of Social Media

A vast majority of Americans use social media; therefore it is a great place to market your house. Best of all, you can create affordable adverts that target specific demographics and people who may be interested in buying your house.

Therefore, it’s a serious mistake to bypass social media when marketing your house online. You can even create a specific page for your house on channels such as Facebook or Instagram.

3. Insufficient Property Descriptions

Photographs are valuable, but they need to be paired with good descriptions and information about your property for real impact. In any online property description, you need to provide details about the house itself, local amenities, and good reasons for living in the local area like good schools or public transport.

4. Add a Call to Action

The idea of marketing your house online is to generate bids. This requires people to take an action once they see your property online. However, unless you include the relevant contact information (such as phone number or email address), you might lose potential buyers. Always include a snappy call to action that encourages people to take the next step.

5. Be Available to Respond to Online Questions 

If you have posted your property on social media and you receive a message from an interested party, you must provide a timely response. Anything else may give the impression that you aren’t serious about selling your property.

Of course, another great option for selling is to sell my house as is.

Avoid These House Marketing Mistakes

The Internet can be a wonderful tool to help you sell your house online. However, avoid making the above house marketing mistakes if you wish to attract serious buyers of your property online.

Like this blog post on how to have a good digital marketing strategy for selling your house? Be sure to check out our other interesting articles on our blog post today.