Are you struggling to draw new customers to your plumbing business? With search engine optimization (SEO), you can rank higher on search engines. A higher ranking can position you in front of more customers.

In fact, 93% of engagement online starts with a search engine. About 46% of Google searches are location-based as well.

Each time someone searches for a local plumber, your website could appear!

Not sure how to start using SEO for plumbers? Read on to learn everything you need. With these 10 tips, you can improve your plumber marketing strategy.

As your ranking improves, you can boost brand awareness, website traffic, and leads! 

Get started with these 10 easy tips today. 

1. Research Your Audience

Before you can create content for your target audience, you need to know who you’re targeting. Otherwise, your content might not appeal to their wants and needs. Understanding your target audience will help you appeal to their search intent.

The user’s search intent indicates what they expect to find during a search. Google’s machine learning abilities allow it to better understand the user’s intent.

If your content doesn’t appeal to that intent, you might not rank for the search!

Instead, learn everything you can about your target audience. Segment your audience into smaller personas based on:

• Location
• Gender
• Age 
• Household income
• Language
• Education
• Marital status
• Buying behaviors
• Pain points
• Interests
• Hobbies

You can create a separate plumber SEO strategy with each target audience in mind. 

2. Gather Your Keywords

Once you know who your customers are, you can determine what keywords they use in a search. You’ll use these target keywords when creating your SEO-optimized content.

You can gather keyword research by using your website’s Google Analytics. Online tools are available to help as well, including:

• Answer the Public
• Google Trends
• Google Keyword Planner
• Ahrefs
• SEMRush

Develop a list of short- and long-tail keywords. Make a list of location-specific keywords, too. Location-based keywords can improve your local SEO strategy.

Once you have your keywords, you can create content that appeals to the user’s search intent. For example, you might find people are searching for “best plumber in New York.” You can create a blog post called “5 Qualities to Look for in the Best Plumber in New York.”

As people visit your website and click your content, your search ranking will start to improve.

You’ll need to strategically place your target keyword into each post. Include your keyword in the:

• Post title
• Page URL
• Opening and closing paragraphs
• Body text
• A header
• Alt image tags
• Meta description

Don’t use your target keyword too often, though. Keyword stuffing could penalize your site. 

3. Update Your Website

When developing your plumber marketing strategy, don’t forget to consider your website. Website issues could impact your SEO for plumbers.

Make sure your website is designed with the user experience (UX) in mind. For example, make sure your site is:

• Fast
• Mobile-optimized
• Easy-to-read and navigate
• Secure

Use shorter sentences and paragraphs. Organize your content with headings and subheadings. Ensure your pages are easy to use and navigate on smaller screens as well. 

About 74% of visitors are likely to come back to a site that has good mobile UX. If it’s slow, however, they could bounce. Bounce rates increase by 123% if the load time is over a second. 

Unfortunately, 40% of users will abandon a site that’s messy.

A higher bounce rate can have a negative impact on your plumber SEO. Instead, update your site before you start losing visitors.

4. Create Informative Content

Once you have a list of target keywords, you can start creating engaging, helpful content. Try different formats, including:

• Blog posts
• eBooks
• Infographics
• Polls
• Quizzes
• Videos

Videos are engaging and easy to consume. They can give your brand a face and voice, too. 

Experiment with different formats to determine what works best for your target audience.

Don’t forget to make sure your content appeals to the user’s search intent. 

5. Go Local

Local SEO can help you draw in nearby customers. Start by updating your Google My Business (GMB) listing. Your GMB listing will display your:

• Company’s name
• Website
• Hours
• Phone number
• Address/directions
• Photos, videos, and posts
• Customer reviews

Make sure your GMB listing remains up-to-date.

6. Consider EAT

EAT stands for expertise, authority, and trustworthiness. Establishing EAT can help boost your plumber SEO ranking. 

You can appeal to EAT within your content by demonstrating your experience and expertise. Show consumers you’re an authority in the industry.

You can add a biography to your posts to show off your credentials.

Make sure to link to high-authority websites within your content as well. 

7. Start Link Building

Link building is an important component of SEO for plumbers. Generating links from high-authority websites can establish your authority, too.

For example, you can link to resources, references, and studies within your posts.

Don’t forget internal links as well. Internal links send readers to other pages on your site. You can boost your clickthrough rate, which can improve your ranking. 

You can also use PlumbersByZipCode.Com to improve your link-building strategy and plumber SEO ranking. 

8. Optimize for Voice Search

More people are using assistants like Alexa, Siri, and Google to find what they need. You can optimize your content for voice searches to appear in front of more customers.

Use your keyword research to determine what questions customers are asking. Then, answer those questions within your content. Make sure to use a conversational tone as well. 

9. Gather Reviews

Gathering customer reviews can boost your online reputation. They can help establish your credibility and authority, too.

Ask your recent, happy customers to post their reviews on your GMB listing. Then, add a testimonials page to your website to show off your reviews. 

10. Stay Social

As you use these tips to create SEO-optimized content, don’t forget to stay social. Share your content on social media to expand your reach. Google will notice you’re generating traffic from multiple resources.

Your SEO ranking could rise as a result.

SEO for Plumbers: 10 Easy Tips to Unclog Your Ranking

Don’t miss a chance to reach more customers. Instead, consider using SEO for plumbers. With a strong plumber SEO strategy, you can boost your brand awareness and generate fresh leads.

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