Are you tired of constantly chasing new real estate leads?

For those in the real estate business, lead generation can often feel like a necessary evil.

But it doesn’t have to be that way. Focusing on just a handful of lead generation tactics that are proven to work is all you need to succeed. 

Here is a guide on the best way to get real estate leads in 2021. 

Talk to Your Existing Connections

Networking is a tried-and-tested way to acquire leads for real estate agents, where good relationships play such a significant role. 

The easiest way to start networking is with those with whom you are closest. 

Don’t be afraid to tell your family and friends that you want to grow your real estate business. Ask them to tell their close connections about your business. 

With more casual acquaintances, never miss an opportunity to tell people what you do. Give them your business card, and ask them to keep you in mind if they know anyone in need of a real estate agent. 

Use Social Media to Generate Real Estate Leads

Building up a social media profile takes time. Still, it is a highly effective way of generating new leads for your business.

Use social media to showcase some of your past successes and customer testimonials. Regularly link back to your real estate agent website so that leads can easily register their interest. 

Don’t forget about platforms such as LinkedIn, which will help you build those all-important connections, as well as technology listing applications, such as this one here. 

Attend Events in Your Area 

You don’t need to limit your networking to real estate events. Any event or club is an excellent opportunity to get to know people in your local area. 

Avoid using these events to give a full sales pitch. Instead, use them as a natural way to network and build long-lasting friendships. 

Often, local events are organized by people well-known in the community, which means they may be influential and have many useful connections. 

Ask Clients for a Testimonial

Testimonials are a powerful springboard for real estate lead generation.

Create a simple system for your business so that you get a good testimonial from each customer.

Make the request via email and follow up with a text, and don’t be afraid to tell your customer why testimonials are so important to you.

If you have done a great job and built a strong relationship, most customers will be more than happy to help you out. 

Ask For a Referral

If you have clients who go out of their way to tell you how happy they are, use that as a cue to ask about a referral. Referrals are still one of the most powerful ways to get realtor leads. 

You can even build a relationship with a related industry such as insurer businesses and create a formal referral scheme.

With a formal referral scheme, you would offer a financial incentive for any new leads that the company refers to you. 

Lead Generation Is the Path to Real Estate Success

Real estate may be a competitive business. However, by using these tips to generate regular real estate leads, you will never have to worry about your competition. 

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