Your business storefront is what gives potential customers their first taste of what’s inside.

Think of it like the short teaser on the back of a book. It’s your one chance to convince the customer that what you’re offering is worth their time and attention. A poorly presented book will end up back on the rack and quickly forgotten.

Don’t let your store get pushed to the back of the shelf. Follow these simple tips to enhance your curb appeal and create a welcoming storefront that has customers flocking to come inside.

1. Consider Color Scheme

Selecting the right colors and accents for your business storefront is essential in attracting potential customers. It allows people to establish an initial impression of the type of business you run as well as your standards.

Bright colors are a great way to capture attention, but should only be used if they are consistent with your brand message. If your business is selling classy antiques, a bright yellow storefront with hot pink accents is not going to make the right impression. But it might be perfect for a cupcake shop.

The key is balance. Neutral colors, when used effectively will attract attention and set the appropriate mood.

2. Business Storefront Signage

Any signage serves as a reflection of your company. This includes your main banner as well as promotional materials, menus, shop hours, and other visible information.

Customers appreciate the extra time put into well-crafted signage. A hastily written note on an index card that says, “back in 15,” won’t be received as well as a decorative hanging sign communicating the same message.

It’s vital to realize that proper signage is the key to a successful business. Coming up with a catchy slogan or an attention-grabbing logo will leave a lasting impression on your customers.

Make sure that any signage used in your business storefront is easy to read and understand to avoid confusion. Also consider utilizing colors and different materials, such as wood or metal, to create more depth.

3. Window Display

Encourage customers to take a deeper look by creating a window display that speaks to them. Consider the message that you want to portray, how you want customers to feel, and what you think they might buy. Then incorporate these elements to create an effective display.

Utilize spacing, colors, and merchandise to capture attention and spark interest. Consider changing your window display once every month or two to keep customers intrigued. Remember, your display should tell a story, and the only way for customers to get to the end of the story is by entering your shop.

4. Highlight Your Best Offerings

Whenever you have a promotion going on it’s always a good idea to advertise it loud and clear. Utilize your window display to highlight items included in the sale. Making sure to place your visual marketing at eye level to maximize impact.

Invest in a sandwich board where you can customize messages about ongoing sales and discounts. Incorporating seasonal and promotional decorations into your window display or exterior signage is another way to highlight a limited-time offer.

5. Lighting

Lighting is a great way to draw attention to your business storefront, regardless of the time of day. Select lighting features that accent the character of your store and set the mood for customers before they step inside. Look at different styles and finishes to enhance your existing exterior design.

Making sure your window display has ample lighting in the evening will attract customers like a moth to a flame. Utilize different lighting effects or spotlights to showcase your products and leave a lasting impression.

6. Greenery and Landscaping

Increase your curb appeal with landscaping and greenery accents. This little splash of color will add to the inviting feel of your shop.

Depending on where your business is located you might be able to add flower boxes and planters filled with local flora. Or there might only be space for a potted plant or two. Either way, plants are an easy way to make your business storefront come to life…literally.

7. Cleanliness

Dirty business storefronts and window displays are extremely discouraging to potential customers. They send the message that you don’t take enough pride in your business to keep it clean.

Make sure to clean your window display regularly to keep it free of dust. Customers who encounter a dirty or outdated window display will be less inclined to return to your store in the future.

If you’re one of the many businesses that have pavers leading up to their storefront, consider having them properly washed and sealed. Make sure to use the best paver sealer for a wet look, to maximize the results and keep your storefront looking cleaner for longer.

8. Thoughtful Touches

There are countless personal touches you can add to your business storefront to increase curb appeal and make customers feel appreciated. Invest in a decorative awning or covered area so your guests have a shady place to stand or get out of the weather.

Consider redesigning your entryway to make it ADA compliant. Add benches and a dog-friendly area for people to relax while they wait for family members. Bike parking is another thoughtful touch that allows your customers to shop without concern for their personal belongings.

As always utilize your business storefront to create an atmosphere. Be sure any additional features or decorations are sturdy enough to withstand changing weather conditions including long exposure to sun, wind, and rain.

Make Your Business Storefront Stand Out

There are so many little things you can do to enhance the look of your business storefront.

As you make changes to your color scheme, adjust your signage, clean the entryway, and add foliage and personal touches, don’t forget to take a step back and enjoy the full effects of your labor. In the end, you will have created a storefront you can be proud of, and that keeps your customers returning time and time again.

For more tips on home and business improvement, check out some of our other blog posts.