You’ve been trying to sell your home for months, but you’re just not getting any offers. When you’re motivated to sell, this can be seriously stressful.

Unfortunately, there’s a lot of competition in the market, and buyers have plenty of options. How can you make your property stand out?

To sell quicker, you need to try some creative selling. For some inspiration, keep reading to find three creative marketing ideas that you can use to help sell your property.

1. Creative Selling Works Well with Humor

Sometimes, humor can be used effectively when marketing your home. Home listings, ads, and promotional videos all tend to look the same, so if you’re able to creatively add some humor to yours, it can help your home sell for much more, like this Australian home.

There’s nothing in the home selling rulebook that says buying and selling needs to be serious, so have fun with it!

Can you create a viral YouTube video highlighting your home? Or include something funny in your home’s listing photos? There’s plenty you can do to get noticed if you think outside the box.

2. Use Social Media

Many tech-savvy realtors and sellers know that social media, especially Facebook, is a key place to advertise listings. But when you’re thinking about social media, don’t limit yourself to Facebook!

There are plenty of other networks that can be useful when selling homes, such as Instagram, Twitter, Pinterest, and even TikTok.

Social media tends to be visual, so to get noticed, you’ll need to have spectacular photos that show off the beauty of your home. Investing in video, including drone footage, will also let social media users see your home in a fantastic new light.

3. Be Real

It may seem counterproductive, but sometimes the best real estate marketing strategy is brutal honesty!

For example, are you trying to sell a fixer upper? If so, you may be wondering how to make it look amazing when it’s in need of TLC.

Instead of trying to dress it up, we recommend embracing the home’s mediocrity.

Old carpets, stained walls, or an overgrown backyard? No problem! Photograph the home as it is and use some creative copy to let the home’s potential shine through.

Sure, it’s boring now, but it’s a renovator’s dream, letting the new buyer customize the home however they like. The honesty is sure to be appreciated, as potential buyers will be glad that you’re not trying to deceive them.

Many buyers are looking for project homes, so even the most run-down of homes is still desirable to someone.

Use These Innovative Sales Ideas to Close the Deal

If your home isn’t selling via traditional methods, then it’s time to try out some of the creative selling techniques mentioned above. Don’t be afraid to try something different, have fun, and be unusual—sometimes, it’s the best way to sell a house!

Start brainstorming new ways to promote and market your gorgeous home, and before you know it, you’ll start to receive offers.

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