Did you know that the average home spends almost two months on the market? Every passing day that a home goes unsold is a missed opportunity for real estate agents.

One way to expedite the process is to create a listing page that entices readers and inspires interest.

But what goes into creating a great listing page? Keep reading to find out!

1. Take Great Photos

No matter how well-crafted your listing is, your photographs are the first things buyers will look at. Therefore, you’ll need to make sure all photos included look warm and welcoming.

Try and create a mood and show off how spacious a location is.

If you want to go above and beyond, consider investing in a 360° camera so visitors to your listing can take a virtual tour and see the listing from all angles.

2. Paint a Picture With Your Description

While awe-inspiring photos are a good start, you’ll ultimately need to follow it up with a listing description that makes readers feel like they’re already home.

Use adjectives as often as you can. The more descriptive you can be, the better.

Telling buyers about a one-bedroom apartment in a gated community isn’t as appealing as saying it’s a stylish, single-space living in a quiet, enclosed community.

3. Highlight the Neighborhood

Though it may sound cliche to say that real estate is all about location, location, location…it’s true.

As you work on perfecting your real estate listing page, it’s important to remember the surrounding area is often one of the biggest selling points. Make sure to tell readers about how close a property is to shopping centers, or mention local schools.

You’re not only selling the property itself, you’re selling the area around the property.

4. Add a Call-to-Action

Every listing you write needs to include a clear indication of what interested buyers should do next. Don’t make them hunt down your contact information, either.

Your CTA should include at least one way to get in touch with you, such as your phone number or web address. However, there isn’t a hard and fast rule saying you can’t include multiple contact options.

And make no mistake, you don’t need a degree in marketing to create an effective CTA. Something as simple as, “Reach out at XXX-XXX-XXXX to learn more, or visit my site at the following link” is more than sufficient.

5. Integrate MLS and IDX Listings

If your website doesn’t already have multiple listing service (MLS) or Internet data exchange (IDX) compatibility, you’re losing out on a ton of potential sales. Both features allow agents to quickly and easily collect and display information on hot properties in their area.

Plus, mls mfr integration is shockingly easy and works perfectly in conjunction with your search engine optimization (SEO) strategy.

Maximize Your Listing Page Potential With These Tips

To recap, a great listing page isn’t only about the written description, nor the images. It’s a collaboration between the two, topped off by a great CTA that allows for easy outreach. And don’t forget to look into MLS and IDX integration for your website, so you can create listing pages more quickly.

While you’re here, why not check out the rest of our blog? We have tons of content designed to help agents and buyers alike, so take a look!