If you’re interested in selling houses, social media is the best tool you have at your disposal right now. 

One this is certain — profits and marketing strategies go hand in hand when it comes to real estate. Those who embrace social media will sell more homes and sell them quicker. 

But what should you know about leveraging social media when selling a house? You can master house selling by using the points in this article. 

Facebook is Your Best Friend

Facebook is not only one of the biggest companies in the world, but it’s also one of the best marketing tools at your disposal. Since it kicked off the social media craze in the early 2000s, its audience is filled with users that have matured into homebuyers and family decision-makers. 

As such, you’ll be able to find your audience when you post ads on Facebook and Facebook Marketplace. You should also post regularly and always be responsive and engaging. 

Create Shareable Virtual Tours

Photos and videos are valuable when you’re trying to sell homes, but nothing gets the job done like a virtual tour. 

Creating an immersive virtual tour will help your customers imagine themselves living in the property, rather than just seeing still shots. They can “walk” from room to room to get a feel for the square footage and how they can use space. 

In a COVID-19 aware world, virtual tours aren’t just a perk — they’re essential. Using these tours and making them shareable can get you plenty of traffic, while also helping your customers with their decision-making process. 

Leverage Your Blog

A blog will be your foundation when you’re trying to sell a house. Blogs are great sources of traffic when they’re built authentically. 

After providing plenty of content, you can leverage your blog with an e-mail list. Many realtors use their e-mail list as a waiting list for homes that are hitting the market. 

It all begins with building the best blog you can, so take your time and remain consistent with it. 

Stay up to date with topics and keywords so that your content is timely and helpful. You might explore topics like “How can I go about selling my property as is?” or “Should I build my home or buy an existing one?”

Use quality images, and always research your keywords and links. 

Use Video Heavily on YouTube and Instagram

Video content will also be your bread and butter when you’d like to sell homes. In addition to building a YouTube channel with lots of content, make sure that you’re also going live on Instagram and posting to your story. 

These little quick-hit video pieces will get you lots of traction that can turn into house sales. 

Use Social Media for Your House Selling Process

House selling is more possible when you make the use of your social media marketing. Let the points above help you so that you can sell more homes than you ever have. 

Use us as a resource when you’d like to learn more about real estate.