Do you want to get people to trust you to serve as their real estate agent when they’re buying or selling a home?

It’s not necessarily going to be easy! There are currently well over 1 million real estate agents working in various parts of the country, and that number has been on the rise for 5 years now.

If you want to make sure people at least consider you when looking for someone to provide them with real estate services, learn how to market yourself effectively. Being good at real estate marketing is every bit as important as being good at buying and selling homes these days.

Here are 5 easy and effective real estate marketing tips you can put to good use immediately.

1. Create a Professional Website for Yourself

Have you established a website for yourself yet? If not, you’re missing out on an easy opportunity to connect with potential clients.

This website is a great example of what your website should look like. It includes a bunch of amazing features like:

• A home finder
• A mortgage calculator
• Buyer and seller testimonials
• Home evaluation information
• Info on neighborhoods and school zones
• And so much more

Let your website speak for you and convince people to call on you for all their real estate services. It’ll work wonders for you and help you make your mark as a realtor.

2. Set Up Social Media Accounts and Stay Active on Them

In addition to creating a website for yourself, you should also set up social media accounts and stay as active as you possibly can on them.

Promote your real estate business on Facebook. Tweet out updates on properties you have for sale on Twitter. Post photos of happy couples who just bought their first homes on Instagram.

By doing this, you’ll build up a long list of followers and increase your chances of people calling on you for real estate services.

3. Mail Postcards to Those in Your Community

Maintaining a digital presence is important for real estate agents. But your real estate marketing plan should also include you reaching out to those in your community by mail.

Send out postcards that feature:

• Your name
• Your photo
• Your contact information
• Some of your most recent listings
• A brief note to all your potential clients

Some people will discard your postcard as soon as it arrives at their home. But some will also tuck it away and pull it out the next time they want to buy or sell a home.

4. Hire Someone to Take Professional Real Estate Photos for You

The real estate photos that you put up on your website, on your social media accounts, and on any brochures you put together should be as professional as possible. The photos you use to market properties you’re trying to sell should obviously be professional, too.

Find a photographer in your area who specializes in real estate and hire them to lend a hand. It’ll be well worth the investment on your part.

5. Film YouTube Videos Explaining the Services You Provide

Do you have a great personality? Show it off by putting together a series of short YouTube videos explaining your services.

You might also want to shoot videos that touch on topics people will care about. Some examples might include:

• “Advice for First-Time Home Buyers”
• “Why You Should Always Use a Real Estate Agent When Selling Your Home”
• “Secrets the Average Real Estate Agent Doesn’t Want You to Know”

Any video that will garner attention and earn you clicks will be good for business.

Use These Real Estate Marketing Tips to Your Advantage

When you utilize these real estate marketing tips, it’ll give you a leg up on your competition. It won’t be long before your phone is ringing off the hook with people interested in your services.

Just make sure you stay consistent when it comes to marketing. Continue to update your website over the months and years and keep your social media accounts active. It’ll pay off for you in the end.

Check out our blog to get more information about being a great realtor.